Amazon Prime Video Adds Short-Form News Clips as Streamers Chase TikTok Habits

Amazon Prime Video is expanding its news coverage with on-demand short-form news clips. The clips will include local and national stories and will appear in the News destination within the Prime Video app. They will be available in the Trending Topics and Local News carousels.

The clips are launching on TVs and other living room devices, with a rollout to the web and Prime Video’s mobile apps coming soon. Prime Video already offers local, national, and world news coverage from major providers. That news coverage is available to everyone in the U.S., regardless of whether they have a Prime subscription.

Amazon is positioning short-form news as a way to compete for attention with platforms like TikTok, Instagram, and YouTube Shorts. TechCrunch notes that younger people increasingly use short-form apps to follow news creators and influencers. Amazon does not have a true social destination of its own, so Prime Video is becoming the place where it can test shorter, faster content formats.

Prime Video is not alone in adding short-form clips to its lineup. Peacock, HBO Max, Netflix, and Disney+ have also moved into shorter video formats, according to the provided article. The shift points to a broader industry effort to serve viewers who want entertainment and information in shorter bursts.