Astrotalk Store Claims Rs 1 Cr Daily GMV, Launches Gemstones Platform

Astrotalk’s e-commerce arm, Astrotalk Store, has reached a daily GMV run rate of around Rs 1 crore, according to the company. It also said the store processed 1.6 million orders in 2025. The update positions the vertical as a growing extension of Astrotalk’s core astrology-led user base.

Launched in November 2024, Astrotalk Store sells spiritual and wellness products including Rudraksha, Pyrite, crystal jewellery, zodiac bracelets, Vastu products, spiritual combos and yantras. The company said it incubated the business with an initial investment of Rs 30 lakh to test the category. It attributed demand to recommendations made during astrology consultations and said the store was created as an organised marketplace focused on sourcing and authenticity.

Astrotalk has launched a standalone platform for gemstones as it expands in the spiritual products segment. According to the company, the platform offers precious and semi-precious stones with lab certification, astrological consultation and a replacement policy. Astrotalk said the category remains fragmented because of limited transparency around sourcing and certification.

The company said it adds more than 30 products every month across categories. Anmol Jain, co-founder of Astrotalk, said the company has focused on sourcing, merchandising and new product launches over the past year, and that the gemstones platform is meant to build customer trust. Earlier this year, Astrotalk said its e-commerce vertical generated more than Rs 140 crore in revenue in 2025 and was operating at an annualised revenue run rate of over Rs 200 crore, alongside an additional Rs 40 crore investment to scale inventory, strengthen supply chain and expand product categories.