Bluesky’s .bsky Domain Plan: What Users Should Know

Bluesky CEO Toni Schneider said the company has applied to make .bsky an internet domain suffix, similar to .com or .org. If approved, the change could let users turn longer Bluesky handles into shorter, cleaner domain names.

The example given in the article is a handle like @sarahp.bsky.social potentially becoming sarahp.bsky. For users, the practical takeaway is simple: this is about identity and portability, not an immediate handle change.

Bluesky’s application has not been approved yet. ICANN, the nonprofit that oversees internet domain names, is expected to publish applications for new domains on October 7, 2026, and Bluesky’s request will be among them.

The process is expected to take 18 to 24 months, so users should not expect a shortened .bsky handle soon. Anyone planning their online identity should treat this as a long-term possibility rather than an available feature.

Bluesky told TechCrunch it has not finalized how .bsky domains would be requested, registered, or distributed. The company also said it has no plans to sell or monetize the domains.

That position matters because domain registration can be a revenue stream, but Bluesky says selling domains would conflict with its belief in the open web. Until the company shares more details, users should wait for official guidance before assuming how .bsky names might be claimed.

The .bsky plan fits Bluesky’s broader message around user-controlled presence online. Rose Wang, Bluesky’s COO, told TechCrunch: “Domains are a big part of the open web, as they allow users to control their own online identity.”

Wang added that Bluesky was built on the belief that users should own their online presence rather than rent it from a platform. If approved, .bsky domains could also give Bluesky room to rethink user profiles as more complete personal home pages.