Business Insider Adds Read, Watch, and Listen Modes to Its Homepage
Business Insider is rolling out a new homepage experience that brings written stories, video journalism, and audio reporting together through Read, Watch, and Listen modes.
What’s Changing on the Business Insider Homepage
Business Insider is introducing a new homepage experience that brings written, video, and audio coverage together in one place. The update gives readers a clearer way to choose how they want to engage with Business Insider’s journalism across business, technology, innovation, and more.
Three Modes: Read, Watch, and Listen
The new experience centers on three modes. Read is the familiar Business Insider homepage experience, Watch is a vertically scrolling immersive feed for video journalism, and Listen is an audio-first experience featuring Business Insider’s reporting.
Why It Matters for Readers
The format is designed around different moments in a reader’s day. Business Insider describes use cases including sitting down with a long read, watching a video between meetings, or listening while commuting or working out.
What’s Coming to the App
Business Insider says the Watch and Listen experiences are also coming to the Business Insider app. That move is intended to give audiences more ways to engage with video and audio wherever they are.