
A founder-focused outline on bootstrapping through revenue, pricing discipline, talent, automation and customer commitment.
Chapter Home has raised Rs 63 crore in a mix of equity and debt, with plans to expand product development, technology, brand building, distribution and physical retail touchpoints.


Chapter Home, a home and kitchen consumer brand company, has raised Rs 63 crore through a mix of equity and debt. The round included Bessemer Venture Partners, Stride Ventures, influencer Tanmay Bhat and a group of family offices. The funding values the company at close to Rs 1,000 crore.
The fresh capital will be used to strengthen product development, enter new categories, invest in technology and brand building, and expand distribution. Chapter Home is also working on setting up its first physical retail touchpoints. For readers tracking consumer brands, the key takeaway is that the company is positioning itself across both digital and offline channels.
Founded in 2025 by Nitin Chugh, Akarsh Bharadwaj, Shrey Mittal, Dhiraj Jain and Dheeraj Goyal, Chapter Home is building consumer brands across bed and table linen, cookware, home décor and small kitchen appliances. The founders were part of the founding and leadership team at PharmEasy before starting Chapter Home. Its first category is home furnishings through HOKIPO, an online home furnishing brand.
Chapter Home uses a shared platform for sourcing, supply chain, content, technology and distribution across its brands. It also uses AI for product cataloguing, content creation, demand forecasting, product assortment, customer targeting and retention. The company plans to sell through online marketplaces, quick commerce platforms, its direct-to-consumer channel and offline retail stores.

A founder-focused outline on bootstrapping through revenue, pricing discipline, talent, automation and customer commitment.

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