In DriveSep 9, 20264 mins read

inDrive expands beyond ride-hailing with ads, delivery and financial services

Uber rival inDrive is scaling newer businesses around its ride-hailing network, including advertising, delivery, groceries and short-term driver credit, as early traction emerges across its largely emerging-market user base.

TechCrunch

Uber rival inDrive scales beyond ride-hailing to capture more consumer spending | TechCrunch

Image credits:Getty Images

inDrive is turning its ride-hailing audience into a broader consumer platform

Known for allowing riders and drivers to negotiate fares, inDrive has spent the past year building services around its core ride-hailing business. The company is scaling advertising, delivery, groceries and financial services as it looks to capture more spending from users already active on its platform. TechCrunch reports that the Mountain View, California-based company operates in more than 1,200 cities across 48 countries.

Ads are showing early scale across emerging markets

inDrive’s advertising business was piloted in July 2025 and rolled out to its top 20 markets in January before expanding to 25 markets. The company told TechCrunch the ad business has served more than 2 billion impressions and now attracts over 2,000 paying advertisers a month. About two-thirds of those advertisers are repeat customers, a sign inDrive is trying to turn mobility usage into a recurring marketing channel.

Ride Media targets passengers before and during trips

inDrive is pushing an ad product called “Ride Media,” designed to reach passengers while they wait for a driver and during a trip. The company can currently target users based on places they have visited over a specified period and plans to add real-time targeting capabilities. The strategy mirrors a broader ride-hailing playbook: use a large rider and driver base to build revenue streams beyond matching passengers with cars.

Delivery, groceries and driver credit are part of the expansion

inDrive said 13% of its monthly transacting users used both mobility and at least one delivery service in 2025. In Latin America, loans taken out by drivers through inDrive.Money rose 118% year over year in the first half of 2026, with the service available in Mexico, Colombia, Peru, Brazil and Indonesia. The company is also testing prepared-food delivery with partners, though it declined to share more details.

New leaders signal where inDrive wants to compete next

inDrive has hired Raphael Zennou, a former Delivery Hero executive, as vice president of Food and Groceries, and brought in former Google executive Max Silin to lead inDrive.Ads. Valentin Laykov has been promoted to oversee delivery, while Alexander Kurchin continues to lead inDrive.Money. The financial significance of these newer businesses remains unclear, as inDrive declined to disclose ad revenue or its share of overall revenue.