Jason Kelce’s Viral Data Center Ad Runs Into USPS Rules

Former NFLer Jason Kelce, co-owner of Garage Beer, starred in a Liquid Death ad campaign that jokes about mailing urine to AI data centers. In the ad, Kelce says AI data centers waste millions of gallons of water and sings lyrics including, “Let’s pee on computers together.”

The bit ends at a staged “Post Office,” where jars of supposed “data center coolant” are handed to a postal worker. The ad’s small print says not to actually send urine, and Business Insider reports the jars were listed on Liquid Death’s site for $18.

USPS rules can allow some urine to travel through the mail when it qualifies as an “exempt human specimen” for certain routine tests, such as drug or alcohol testing. Those shipments must be carefully packaged, including leakproof containers, absorbent material, and rigid outer packaging.

A prank shipment to a data center is different from a routine testing specimen. Business Insider also reports that USPS rules require nonhazardous liquids to be properly packaged and say anything producing an “obnoxious odor” is nonmailable.

The ad taps into a bigger public debate over AI data centers, which communities have criticized over water use, power demand, and effects on local infrastructure. Liquid Death’s vice president of creative, Andy Pearson, previously told Business Insider that opposition to AI data centers is an issue many Americans can agree on across political and cultural lines.

The industry argues it has responded to criticism by improving water efficiency, investing in communities, and trying to reduce strain on electric grids. Still, the ad’s online spread suggests AI labs face a difficult public-persuasion challenge.

The practical takeaway is simple: the ad is a joke, not a mailing guide. Unless a urine sample is being sent under qualifying testing rules and packaged to USPS standards, people should not try to mail it.

For AI companies and data center developers, the episode is also a reminder that technical improvements may not be enough to shift public opinion. Concerns about water, electricity, and local infrastructure remain central to how communities judge new data center projects.