Muse can now call U.S. businesses for paid subscribers

Meta’s consumer AI agent Muse can now place outbound calls to U.S. businesses on behalf of users. The feature was initially tested in September and is now available to anyone who pays for Muse, according to the article.

The use case is simple: offload routine phone tasks that people often avoid, such as calls to a cable company, the DMV, or a restaurant that does not offer online reservations.

Call placement is not free. Muse subscriptions currently start at $20 per month for 500 million Muse tokens per week, while heavier users can pay $100 per month for 3 billion tokens.

That pricing makes the feature less of a universal consumer tool for now and more of a paid productivity add-on. Users considering it should weigh how often they would hand off phone calls against the monthly subscription cost.

Muse is not alone in offering AI-powered calls; TechCrunch notes that Instinct and Google’s Gemini have also pursued similar capabilities. But businesses and receptionists may respond unevenly, and some hang up when they identify an AI agent rather than a human caller.

As AI voices become harder to distinguish from people, businesses may face more pressure to decide how they handle calls made by agents acting on behalf of customers.

The feature points to a broader push to make consumer AI useful for everyday errands, especially frustrating customer-service tasks involving phone trees, hold times, and transfers. Muse already has over 10 million users, according to Meta’s earlier update cited in the article, giving the company a sizable base to test whether people will pay for call-handling help.

For now, calls remain paid-only, while a recently added Muse email address option is expected to roll out to free users soon, according to Alexandr Wang.