Tesla says second-generation Roadster reveal is set for October 1

Tesla says it will unveil the second generation Roadster on October 1. The company posted “Go for launch” on X with a graphic showing the “10.01” date, signaling that the long-awaited sports car may finally be ready for a public reveal.

For readers tracking Tesla’s product roadmap, the key takeaway is simple: October 1 is the next major checkpoint for the Roadster story.

The second-generation Roadster was first announced in November 2017 and has been pushed back multiple times. That long timeline has made the model one of Tesla’s most closely watched unfinished promises.

The new teaser also appears to hint at cold gas thrusters connected to SpaceX, Elon Musk’s other company. TechCrunch notes those optional thrusters are supposed to allow the Roadster to fly in some way.

The Roadster delay even became part of a social media exchange between Elon Musk and OpenAI CEO Sam Altman, after Altman said “7.5 years has felt like a long time to wait” following a $50,000 reservation fee. Musk said Altman had received a refund.

TechCrunch also cites a recent report from The Information saying the 2017 version of the car had been completely abandoned for a new, unrevealed design. That raises the stakes for the October 1 event: viewers may be looking not just for an update, but for clarity on what the Roadster has become.

Even if Tesla shows the car on October 1, production may still be some time away. Musk has previously acknowledged that after the reveal, the Roadster will not go into production for another 12 or 18 months.

The practical questions to watch are whether Tesla confirms the final design, explains the thruster option, and gives a clearer path from reveal to production.