Apple’s foldable iPhone event: How to watch and what to expect

Apple will host its annual iPhone event on Wednesday, September 9 at 10 a.m. PDT. Viewers can watch through Apple’s prepared YouTube stream for the “Surprise and shine” event, where YouTube reminder notifications can be set in advance. The livestream is also available on Apple’s own events site.

TechCrunch reports that all signs point to Apple’s long-awaited entrance into the foldable smartphone market. The expected device is described as the foldable iPhone Ultra, marking Apple’s move into a category Samsung entered about seven years earlier. For readers tracking Apple hardware, the key takeaway is simple: this event is expected to be more than a routine iPhone refresh.

Beyond the foldable iPhone Ultra, Apple is also expected to announce the iPhone 18 Pro and iPhone 18 Pro Max. Those models may appeal to buyers who want an upgrade but do not want a foldable device or the rumored $2,000 price for the iPhone Ultra. The standard iPhone 18 model is not expected to launch until next year.

Apple may also release new hardware including an updated HomePod, camera-enabled AirPods, and new Apple Watches. The event also carries leadership significance: it will be Apple’s first major product announcement with new CEO John Ternus at the helm since longtime CEO Tim Cook stepped down. That makes the September 9 stream important for both product watchers and Apple leadership observers.