Court Docs Reveal MrBeast’s Brand Pitch Playbook for Slack, Walmart, and Sony

Newly filed court documents reviewed by Business Insider offer a rare look at how MrBeast sells ads and brand partnerships. In early 2024, a 30- to 45-second sponsored segment on his main YouTube channel cost around $2.5 million, according to a company rate card cited in the report. A TikTok or YouTube Shorts add-on was listed at another $500,000, while use of MrBeast branding on a company website could run as much as $1 million a month.

The documents also said the company had contracted $91 million in brand deals heading into 2025, including $15 million from T-Mobile for four video promotions and $12.5 million from Amazon for five main-channel ads. Business Insider noted that an exact timeframe was not specified.

Business Insider reported that MrBeast’s pitches put his global audience and stunt-driven videos at the center of the sale. The decks emphasize that MrBeast, whose real name is Jimmy Donaldson, can help brands translate messaging into entertainment that viewers will actually watch. One Slack proposal pitched a $15 million, 12-month program.

The article also highlights that outside marketing executives saw the proposals as unusually clear. Imogen Coles of Ogilvy said creators do not always make costs and deliverables so clear, while Bryce Adams of The Goat Agency said the materials positioned MrBeast’s company like a large-scale media company.

The Walmart pitch reflected MrBeast’s spectacle-style content: a late-2022 proposal asked for $8 million to $10 million to fund a video in which contestants would try to buy everything in a Supercenter, with MrBeast paying the bill. Business Insider reported that the video has not been made, though a February 2023 board meeting presentation showed expected Walmart revenue of $8 million that year.

The Slack pitch linked the workplace platform to creator teams and argued that creators are small businesses Slack should reach. The Sony proposal focused on how MrBeast’s audience and trust could turn product attributes, such as headset features for gamers, into campaign ideas.

The documents show how top creators are being pitched not just as influencers, but as media businesses competing for advertising budgets. MrBeast’s decks argue that young consumers have shifted away from traditional TV toward digital creators, and that brands can use his reach and viewer trust to make campaigns more digestible.

For marketers, the practical lesson is straightforward: creator partnerships are increasingly judged on audience scale, brand fit, clear deliverables, and evidence of action. Business Insider’s reporting suggests MrBeast’s team uses all four to make the case for premium pricing.