Profound Raises $180M Series D at $1.8B Valuation

Profound said it raised a $180 million Series D at a $1.8 billion valuation. The round comes less than seven months after the company raised a $96 million Series C, marking a rapid jump in fundraising momentum.

Sequoia and Kleiner Perkins led the new round. Existing investors including Lightspeed Venture Partners, Khosla Ventures, and South Park Commons also participated.

Profound builds marketing software designed to help brands appear in AI search results. The company helps businesses understand how AI is shaping consumer discovery of their brands.

Launched two years ago, Profound started as an analytics platform. It has since expanded into tools that support research and marketing strategy creation.

Profound is part of a growing GEO/AEO category, referring to generative engine optimization and answer engine optimization. These companies focus on helping products surface in AI systems that customers increasingly use for search.

For brands, the shift means visibility is no longer limited to traditional search results. Teams watching this space should track how AI discovery affects marketing strategy, customer acquisition, and brand positioning.

Profound says its revenue has increased by 3x in the past six months. The company also says it now has more than 1,000 enterprise customers.

Customers named in the report include Comcast, The Estée Lauder Companies, and Walmart. Those enterprise relationships point to demand from large brands trying to understand and improve their presence in AI-driven discovery.