Spotify tops 300M subscribers as monthly users hit 777M

Spotify said it has passed 300 million subscribers for the first time. The company also reported 777 million monthly active users in the second quarter, up 12% from a year earlier. The headline takeaway: Spotify is still expanding its user base at scale.

Spotify’s subscriber base grew 9% in the quarter even after the company raised subscription prices in several regions this year. The company reported quarterly revenue of €4.8 billion, or $5.52 billion, up 14% from a year earlier. For readers tracking streaming economics, the key signal is that higher prices did not stop subscriber growth in the reported quarter.

Spotify has been diversifying beyond music streaming with fitness content, narrated magazine articles, concert ticket sales, and physical books. The company has also focused on AI features, including tools for personalized podcasts, AI-powered Q&A and briefing generation for podcasts, an audiobook creation partnership with ElevenLabs, and a conversational AI assistant that lets users steer content with prompts. These additions point to a broader effort to make the app useful across more listening and content experiences.

Spotify’s growth comes as the platform faces backlash over hosting AI-generated music. The company has added a verification system for artists and introduced optional labeling for AI-generated music. TechCrunch also noted that, in the absence of effective systems for identifying AI music, users have turned to services such as SoullessMusic.com and SlopTracker, according to 404 Media.